However, much has happened since it went up, including the Blogger outage. Scroll down for a report on that. More new posts will be added below this one. The essay below is the conclusion of the ninth part in a series by Takuan Seiyo.
Restaurant Unique Selling Propositions — What they are, why you need one and how to get one Published on June 12th, by Marketing 4 Restaurants Every business should have a Unique Selling Proposition — it is the one thing that differentiates your business from every other one.
Are you prices a lot higher than your competitors? If it is the best food, it should be. Are you constantly booked out, is there a waiting list? If it is the best food, then it should be. A couple of examples of Unique Selling Propositions are: We were looking for somewhere to eat at Manly a while ago and there was a list of businesses put out by the council.
There was a list of restaurants and take aways on and around the Corso and they all seemed to blend into one and we were just about to wander down and see what we could find, when one jumped off the page at us.
BenBry Burgers-unlike other fast food establishments provides a unique combination of well priced gourmet food, with a fun atmosphere. Not being on the main street requires a little more marketing skill and these guys had done a great job of it.
It was a great meal, served quickly and great value. Just what we wanted — so not only did they have a great USP, and it did make them look unique, but they also lived up to their brand promise. A great example of how much a valuable a great USP can be.
So how do you come up with a Unique Selling Proposition? It needs to be short, to the point and set you apart from your competition. What is it that you do different? Is it the price? Is it your product? Do you have the hottest chilli burger, the biggest hoagie?
Is it great Beijing Duck?
Is it Fast Service? It just needs to be Unique for your target audience. Related Posts 38 - How to buy a Restaurant and the common traps to avoid Make sure you check out the Restaurant Innovation podcast. The 9 ingredients of the Secret… Please Share this:A free-trade agreement between Canada and the European Union would deal another blow to Canada’s already battered manufacturing sector, wiping out thousands of jobs in food processing, apparel making and the auto industry, according to an analysis of a potential agreement.
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This is an artist's concept of the metric expansion of space, where space (including hypothetical non-observable portions of the universe) is represented at each time by the circular sections.
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Click here for a list of Inactive Reviewers. A. Melissa Joy Adams received a BFA in Related Arts from. Posted in Quick Tips Tagged creating a restaurant menu, emotion marketing, gross profit pricing, how to price a menu, menu design, menu pricing, menu tips, pricing food items, Quick Tips, restaurant consultant, restaurant consulting, restaurant menu pricing, unique selling point 3 Comments.